Our Agenda

Day 1

Monday : March 23, 2020 : Day 1

*Events and Times Subject to Change
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8:30am – 7:30pm

Location: 1st Floor

Registration

9:00am – 11:30am

Location: TBD
Audience: 

National Advisory Council Meeting

Certification & Workshop Sessions

9:00am – 12:30pm

Location: 101AB
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ERA Distinctive Properties®

with Amy Chorew & Robyn Erlenbush

Succeed in the distinctive market regardless of your experience in real estate. This course has been redesigned in conjunction with Robyn Erlenbush, and will empower you with the materials, knowledge, and credentials you need to excel in this specialized luxury market. The course was created to help sales professionals who currently work in the upper tier move to the next level or to help those just beginning to target the niche and luxury home market and jump-start their business!

9:00am – 4:15pm

Location: 103AB
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Marketing Strategy & Lead Generation | ABR® Elective Course

Real estate professionals know how critical it is to employ a creative and memorable marketing approach to generate leads, while clearly communicating services and value based on the buyer’s needs and expectations. What’s the best way to strike this balance? Do the same strategies work for different target markets? This one-day course, which retails for $115 online, explores both traditional and cutting edge strategies to strengthen the real estate professional’s marketing efforts and take them to the next level. The course also examines various tools and technologies available to maximize lead generation and market impact.

The Real Estate Marketing Reboot Course counts as one REBAC elective course to be applied towards the ABR® Designation.

PLEASE NOTE: NO CE CREDIT WILL BE GIVEN FOR THIS COURSE.

9:00am – 12:30pm

Location: 106AB
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Certified Home Marketing Specialist (CHMS)

with Martha Webb

Heralded as one of the best classes in the industry, Martha Webb’s CHMS integrates marketing and staging to create a strategy for every property, in every market and every price range. You’ll leave with practical, easy-to-apply knowledge that can impact your business immediately – statistics and scripts to address difficult issues – clutter, cleanliness, odors, pets – and turn uncomfortable conversations into better seller relationships; low-cost, high-impact staging techniques, selling safe colors. Earn your designation and join over 10,000 agents who have earned this designation – and put your listings in front of the competition!

9:00am – 12:30pm

Location: 101D
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Office Coordinator Workshop

with Michael Gow & Nicole Savva

Our Office Coordinators rock! To make your job easier and to show you some love, the Office Coordinator Workshop shares the latest information about ERA products and tools and gives you a podium to share you best practices with your peers. Through presentations and Q&A, you’ll find both practical and innovative ways to implement the ERA product suite. Even if you are not an office coordinator, you are welcome to join us at OCW!

 

Education Sessions

10:30am – 11:30am

Location: 102A
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Earning More Business from the Business You Already Have

with Erin LeBan

You’ve gained the listing, you’ve wowed the client, and they are happy sellers or buyers. What’s next? Learn how you can keep yourself top-of-mind automatically and earn repeat business with programs such as ERA Moves, Follow-Up, and Simply Home.

10:30am – 11:30am

Location: 104B
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Instantly Increase Your Real Estate Sales with Instagram and IGTV

with Marki Lemons

With more than one billion monthly active users, Instagram is rolling out updates and new tools weekly. IGTV is a new app designed for watching long-form, full-screen vertical videos from your favorite Instagram creators. Instagram Stories have added another interesting avenue to reach potential attendees. Instagram works especially well when paired with Facebook, as pictures shared to Facebook from Instagram receive 23% more engagement than images published directly on Facebook itself.

10:30am – 11:30am

Location: 104A
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Rockstar Real Estate Teams

Hear from top ERA Agents who are part of a real estate team. They will share some tricks of the trade for people looking to grow their team, or even start one.

11:45am – 12:45pm

Location: 102A
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More Than Likes: a Blueprint for Online Success

with Marki Lemons

With so many platforms and so little time, where should you focus your online efforts? Get a blueprint for maximizing your ROI and tips on how to target your ideal clients. Facebook Live Engagement exceeds all other types of posts on Facebook by gigantic margins. Stories are the fastest growing form of content in the history of the internet. Today more people use messaging apps daily then they do social media.

11:45am – 12:45pm

Location: 104A
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AlwaysInspiring Leadership

with Matthew Ferrara

In this interactive workshop, practice techniques for strengthening your leadership skills, mindset, tactics and strategies to develop, enhance and maintain a thriving organizational culture where agents, staff, managers, and owners grow and win together.

11:45am – 12:45pm

Location: 104B
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Using Time Management to Effectively Accomplish Your Goals

11:45am – 12:45pm

Location: 104C
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Listing Alchemy: Turning One Listing Into Four Transactions

with Sandy Borman

Maximize your precious time by turning every single listing into multiple transactions. By leveraging easy techniques like identifying buyers, targeting your Open House invitations, and circle prospecting around the property, you can make more money from your listings and have more time to enjoy it!

12:00pm – 1:30pm

Location: 106BC
Audience: 

Cartus Collaboration

12:45pm – 2:00pm

LUNCH BREAK

Certification & Workshop Sessions (cont.)

2:00pm – 4:30pm

Location: 101AB
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Recertification ERA Distinctive Properties®

with Amy Chorew & Robyn Erlenbush

2:00pm – 4:30pm

Location: 105AB
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Stop Making Excuses and Start Making Videos!

with Andrew McDonald & Ronnie Gatrey

Incorporating video into your online marketing can boost your lead generation efforts. However, for video to work as an effective real estate marketing technique, you need to produce the right types of video and promote them effectively. This session takes an in-depth look at pre-production, production and post production best practices to planning, using and optimizing your videos.

Pre-Production – Planning and scripts – Equipment, location – Top 5 videos to create

Production – Tips and best practices to look and sound the best on camera

Post Production – Software for editing your videos – Learn the steps to make sure your video is seen and heard – Distribution and SEO tips to get the most views on your videos

Education Sessions

2:00pm – 3:00pm

Location: 102A
Audience:
Track: 

How to Stand Out and Thrive in the iBuyer Market

with Erin LeBan & Nicole Savva

iBuying is one of the hottest new buzzwords in the industry. Seems nobody told anyone that ERA has been doing it for years! Learn about the ERA Seller Security Plan as well as the new Realogy RealSure program in this information-filled session.

2:00pm – 3:00pm

Location: 104A
Audience:
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How to Coach: The 5 Core Coaching Skills

with Angela Stout

One of the biggest mistakes new coaches make is to disobey the two ears, one mouth ratio. Instead of telling agents what they need, the best coaches ask questions that help agents set goals and create a self-accountability. Become a better coach by applying these five core coaching skills that empower affiliated agents to build their businesses.

2:00pm – 3:00pm

Location: 104B
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How to Value Your Time and Content: Remarkitable Content Planner for Real Estate

with Marki Lemons

REALTORS stop being stressed by what to post online. Create a 12-month marketing calendar of relevant content that connects you to the businesses and community that you serve. Discover resources that supply you with content and wake up daily, knowing what to post and when to post it.

2:00pm – 3:00pm

Location: 104C
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Going from NO to GO

with David Baird

Learn how to best answer objections from your clients and get to the finish line!

2:00pm – 3:00pm

Location: 104D
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How to say, “Clean Up this Mess” and Still Get the Listing!

with Martha Webb

One of the most difficult or awkward moments in a seller relationship is tactfully and effectively telling them what needs to be done to get their home market-ready. In this session you’ll learn tips and scripts to help you with some of the more difficult seller conversations. You’ll take away strategies to not only make the conversation easier, but turn it into a discussion that strengthens your relationship with your client and puts their house at the front of the line for the next house sold.

3:15pm – 4:15pm

Location: 102A
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Exponentially Increase Your Earnings Leveraging Social Media

with Marki Lemons

Stop buying leads, and instead, create lead funnels to finance your dreams. Uncover lead generation techniques, such as how to create a buyer leads system that adds customers to your CRM while you sleep; how to record a Facebook Live video, highlighting one of your services that can be repurposed on other social media channels; and more.

3:15pm – 4:15pm

Location: 104A
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The Art of Storytelling for Agents

 with Matthew Ferrara

Why should someone choose you over the next agent? The answer to this questions lies in your ability to tell a great story. A good story can be told in as little as one sentence, or over a video, once you learn the elements of a compelling narrative. Leave this session with a simple roadmap to clearer communication for the betterment of your business

3:15pm – 4:15pm

Location: 104B
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Using Blockchain to Engage your Sphere

 

3:15pm – 4:15pm

Location: 104C
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Buyers Are NOT Liars! Proven Techniques To Close Buyers Fast!

 with Angela Stout

Stop hauling your buyers around while hoping they are going to buy! The key to saving time with buyers is a deep understanding of their DNA – Desire, Need, and Ability to pay. Learn to set up the ultimate buyer consultation that will get them into their dream house faster.

3:15pm – 4:15pm

Location: 104D
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Stop Selling Houses, Start Selling Home!

 with Martha Webb

By the time most buyers click on your listing, the “house” has already met almost 80% of their criteria. If the photos and description don’t feel like “home,” they’ll likely “click on.” In this session you’ll learn how to add emotion and energy to photography, property descriptions, and video so buyers add your listings to their list of must sees. You’ll take away tangible tips, techniques, and resources to bring your listings to life and paint the picture of home.

5:00pm – 6:30pm

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Opening General Session

 

Doors open at 4:45pm.

7:30pm – 10:00pm

Location: Jason Aldean’s Bar
Audience:
Track: 

Opening Night Party at Jason Aldean’s Bar

 

 

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© 2018-2019 ERA Franchise Systems LLC. A Realogy Company. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA® Office is Independently Owned and Operated. ERA, the ERA logo, and the Fuel ERA logo are service marks registered and owned by ERA Franchise Systems LLC.