Our Agenda

Day 1

Monday : March 23, 2020 : Day 1

*Events and Times Subject to Change
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8:30am – 7:30pm

Location: 1st Floor

Registration

9:00am – 11:30am

Location: TBD
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National Advisory Council Meeting

Certification & Workshop Sessions

9:00am – 12:30pm

Location: 101AB
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ERA Distinctive Properties®

9:00am – 4:15pm

Location: 103AB
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Marketing Strategy & Lead Generation | ABR® Elective Course

Real estate professionals know how critical it is to employ a creative and memorable marketing approach to generate leads, while clearly communicating services and value based on the buyer’s needs and expectations. What’s the best way to strike this balance? Do the same strategies work for different target markets?

This one-day course explores both traditional and cutting edge strategies to strengthen the real estate professional’s marketing efforts and take them to the next level. The course also examines various tools and technologies available to maximize lead generation and market impact.

The Real Estate Marketing Reboot Course counts as one REBAC elective course to be applied towards the ABR® Designation.

9:00am – 12:30pm

Location: 106AB
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Dress Your House for Success

Develop and enhance your marketing skills, this course combines real estate staging and marketing expertise to help you strategically position properties in any market and any price range.

10:00am – 4:30pm

Location: 101D
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Office Coordinator Workshop

 

Education Sessions

10:30am – 11:30am

Location: 102A
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ERA Tools

10:30am – 11:30am

Location: 104B
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Instantly Increase Your Real Estate Sales with Instagram and IGTV

With more than one billion monthly active users, Instagram is rolling out updates and new tools weekly. IGTV is a new app designed for watching long-form, full-screen vertical videos from your favorite Instagram creators. Instagram Stories have added another interesting avenue to reach potential attendees. Instagram works especially well when paired with Facebook, as pictures shared to Facebook from Instagram receive 23% more engagement than images published directly on Facebook itself.

10:30am – 11:30am

Location: 104A
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Rockstar Real Estate Teams

Hear from top ERA Agents who are part of a real estate team. They will share some tricks of the trade for people looking to grow their team, or even start one.

11:45am – 12:45pm

Location: 102A
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More Than Likes: a Blueprint for Online Success

With so many platforms and so little time, where should you focus your online efforts? Get a blueprint for maximizing your ROI and tips on how to target your ideal clients. Facebook Live Engagement exceeds all other types of posts on Facebook by gigantic margins. Stories are the fastest growing form of content in the history of the internet. Today more people use messaging apps daily then they do social media.

11:45am – 12:45pm

Location: 104A
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AlwaysInspiring Leadership

In this interactive workshop, practice techniques for strengthening your leadership skills, mindset, tactics and strategies to develop, enhance and maintain a thriving organizational culture where agents, staff, managers, and owners grow and win together.

11:45am – 12:45pm

Location: 104B
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Using Time Management to Effectively Accomplish Your Goals

11:45am – 12:45pm

Location: 104C
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Listing Alchemy: Turning One Listing Into Four Transactions

Maximize your precious time by turning every single listing into multiple transactions. By leveraging easy techniques like identifying buyers, targeting your Open House invitations, and circle prospecting around the property, you can make more money from your listings and have more time to enjoy it!

12:00pm – 1:30pm

Location: 106BC
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Cartus Collaboration

12:45pm – 2:00pm

LUNCH BREAK

Certification & Workshop Sessions (cont.)

2:00pm – 4:30pm

Location: 101AB
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Recertification ERA Distinctive Properties®

2:00pm – 4:30pm

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Video Boot Camp

Stop making excuses and start making videos! Incorporating video into your online marketing can boost your lead generation efforts. In this session, you’ll dive into pre-production, production and post production best practices to optimizing your videos.

Education Sessions

2:00pm – 3:00pm

Location: 102A
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ERA Tools

2:00pm – 3:00pm

Location: 104A
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Recruiting Warriors

The life blood of an owner is recruiting. Hiring new to the business agents is rewarding but takes lots of time and effort to get them into production. Recruiting experienced agent takes more time but can be more profitable. Hear from your peers who have discovered the formula of taking experienced agents away from competitors and bringing them into their brokerage.

2:00pm – 3:00pm

Location: 104B
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How to Value Your Time and Content: Remarkitable Content Planner for Real Estate

REALTORS stop being stressed by what to post online. Create a 12-month marketing calendar of relevant content that connects you to the businesses and community that you serve. Discover resources that supply you with content and wake up daily, knowing what to post and when to post it.

2:00pm – 3:00pm

Location: 104C
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Handling Objections

 

3:15pm – 4:15pm

Location: 102A
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Exponentially Increase Your Earnings Leveraging Social Media

 

Stop buying leads, and instead, create lead funnels to finance your dreams. Uncover lead generation techniques, such as how to create a buyer leads system that adds customers to your CRM while you sleep; how to record a Facebook Live video, highlighting one of your services that can be repurposed on other social media channels; and more.

3:15pm – 4:15pm

Location: 104A
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The Art of Storytelling

 

Why should someone choose you over the next agent? The answer to this questions lies in your ability to tell a great story. A good story can be told in as little as one sentence, or over a video, once you learn the elements of a compelling narrative. Leave this session with a simple roadmap to clearer communication for the betterment of your business

3:15pm – 4:15pm

Location: 104B
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Using Blockchain to Engage your Sphere

 

3:15pm – 4:15pm

Location: 104C
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Buyers Are NOT Liars! Proven Techniques To Close Buyers Fast!

 

Stop hauling your buyers around while hoping they are going to buy! The key to saving time with buyers is a deep understanding of their DNA – Desire, Need, and Ability to pay. Learn to set up the ultimate buyer consultation that will get them into their dream house faster.

5:00pm – 6:30pm

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Opening General Session

 

Doors open at 4:45pm.

7:30pm – 10:00pm

Location: Jason Aldean’s Bar
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Opening Night Party at Jason Aldean’s Bar

 

 

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