Our Agenda

Day 3

Wednesday : March 25, 2020 : Day 3

*Events and Times Subject to Change
Printing This? Set Margin to Minimum and Scale to 58 for Best Results

8:30am

Location: 1st Floor

Registration

Education Sessions

9:00am – 10:00am

Location: 101AB
Audience:
Track: 

Be Your Office Hero

with Michael Gow & Nicole Savva

Here’s your chance to be your office’s Brand Champion! With a mix of product overviews and round table sessions, we’ll not only give you all the information you need about our brand tools, but you’ll get to share how you are using them to grow your business.

9:00am – 10:00am

Location: 101C
Audience:
Track: 

Building a Better Buyer; The Power of a Good Buyer Counseling Session

with Sean Carpenter

In today’s low-inventory market, the last thing you need to be is a “Pop Tart” agent. If you’re tired of running around with uncommitted customers, maybe it’s time you started diagnosing people’s issues before you try to prescribe a cure. This session looks at the 5 reasons to hold a Buyer Counseling Session, the forms, and dialogues to create a trustworthy relationship and how to turn your “lookers” into buyers.

9:00am – 10:00am

Location: 101D
Audience:
Track: 

Communicating Our Value When Competing against an iBuyer

with Barbara Betts

With the the fear of an iBuyer take over happening in the real estate industry, make sure you are prepared to fight for your clients. Come learn how iBuyers fit into the marketplace and learn strategies you can implement immediately to show your value to your clients. Don’t run scared of the iBuyer, Embrace it and Thrive!

9:00am – 10:00am

Location: 102A
Audience:
Track:

Working with the Military Market

Panelists will discuss tips for working with famalies who relocate to different areas. This session will cover how to connect them to local lenders, VA loan questions, finding the best neighboorhood for the family and understanding timelines for military families and their specific needs.

9:00am – 10:00am

Location: 102B
Audience:
Track:

Stump The Agent: Buyers

with Sandesh Bilgi

Has a buyer objection ever stopped you in your tracks? Bring it to this interactive session and hear how top buyer agents handle it!

9:30am – 11:00am

Location: 106BC
Audience: 

Platinum & Gold Meeting

 

10:00am – 11:30am

Location: 106A
Audience: 

International CEO Meeting

 

Education Sessions

10:15am – 11:15am

Location: 101AB
Audience:
Track: 

No Lead Goes Unanswered

with Mickey Spain & Nicole Savva

Want to find out about a lead generation program that leaves Zillow and Trulia in the dust? Come learn about TextERA and Zap from the experts and hear success stories from your fellow brokers and agents that you can apply to your business right away.

10:15am – 11:15am

Location: 101C
Audience:
Track: 

Sphere Factor – Overcoming Your Fear of Talking to People You Know

with Sean Carpenter

It’s been said that it’s cheaper to maintain a current client than find a new one, and according to the NAR, almost 70% of home Buyers and Sellers choose their agent through a personal relationship. So why is it so hard for most agents to remain in contact with people they know? It’s time to become better at earning the confidence and trust from the people you already know and have them and their referrals think of you when it’s time to buy or sell. From setting up your system, building the “Prospecting Pyramid” and enacting Operation Reach Out, this session will make you want to keep in touch with your past clients and sphere of influence.

10:15am – 11:15am

Location: 101D
Audience:
Track: 

AlwaysInspiring Selling

with Matthew Ferrara

They say sales is noble. But selling to people is art and science. Join us for a highly-interactive workshop that rewrites the book on crucial selling-skills like listening, building, nurturing, growing and sustaining relationships for life. Be ready to stand and talk and try and laugh as this speaker leads you through a variety of presentation and interpersonal exercises that will transform your selling outcomes!

10:15am – 11:15am

Location: 102A
Audience:
Track:

How to Stay Out of Trouble: Risk Management and Code of Ethics

with Barbara Betts

Have you ever had that moment in your career when you got the phone call during or after a transaction from a client, or another agent and thought to yourself, “Uh oh”, that could have been bad? Ever wish you had systems and processes that could reduce your liability risk? Come learn best practices that you can incorporate immediately into your daily real estate business that can significantly help manage the risk of potential litigation and reduce your liability. Along with a deep dive into the Code of Ethics and learn how to minimize your exposure to possible ethics complaints.

10:15am – 11:15am

Location: 103AB
Audience:
Track:

IF, The Price Is Right

with Todd Beckstrom

If, The Price Is Right- you will sell your listings faster and for more money. IF, The Price Is Right-you will create raving sellers who can’t help but tell everyone they meet about you! Learn the factors that determine price and how to weight those factors, how to choose the absolute best comps, how to correctly adjust them and how present them for success to your sellers. STOP guessing and watch your business soar! YOU can be the next contestant on IF, The Price is Right.

10:15am – 11:15am

Location: 102B
Audience:
Track:

Recruiting and Retaining with the ERA Value Proposition

 with Sandesh Bilgi

Why should agent affiliate with you? Learn the steps to arm yourself with an impactful a value proposition that entices agents to join and then compels them to stay.

11:30am – 12:30pm

Location: 101AB
Audience:
Track: 

Improving Profitability

with Erin LeBan & Connor Leiva

We’ll show you how to drive ancillary business revenue from the ERA products and tools you already know. Join us to see how to add more to your business’ bottom line.

11:30am – 12:30pm

Location: 101C
Audience:
Track:

Client for Life! How to use Intimacy Marketing to Create a Lifelong System of Business

with Barbara Betts

Ever wondered how people that say they work relationally really do it? Ever wonder what systems, tools and strategies they put in place to make it happen. Come here how this uber successful broker applies a unique “Intimacy Marketing” strategy that allows her a consistent and steady stream of repeat and referral business.

11:30am – 12:30pm

Location: 101D
Audience:
Track:

You Have to List to Last! Part 1

with Ervin Robertson

This class is about the most important aspect of your real estate career, Listings! We will talk about how to pre-qualify the Seller over the phone by asking the right questions, making sure you are taking saleable listings, and making sure you know exactly what your ultimate fiduciary responsibility to the Seller is. We will look at all the ERA products and services you have as an advantage to get the listing . We will look at metrics on yourself and your company, and how to tell the Seller exactly what your job really is.

11:30am – 12:30pm

Location: 102B
Audience:
Track: 

Agent Commissions

One size does not fit all. What if you could tailor your commission plans to help you stand out from the competition and balance your brokerage profit? Hear how brokerages customized their own hybrid commission plans to gain a competitive edge.

11:30am – 12:30pm

Location: 103AB
Audience:
Track:

Stump the Agent: Sellers

with Sandesh Bilgi

Has a seller objection ever stopped you in your tracks? Bring it to this interactive session and hear how top listing agents handle it!

12:00pm – 1:30pm

Location: 106BC
Audience: 

Leader’s Circle Idea Sharing Session

 

12:30pm – 2:00pm

LUNCH BREAK

Education Sessions

2:00pm – 3:00pm

Location: 101AB
Audience:
Track: 

The Social Hour

with Michael Gow, Erin LeBan & Dave Shaw

We live our lives online. Find out how to use the products and tools ERA provides to boost your social media presence and keep you not only top of mind, but also top of your client’s social media feeds.

2:00pm – 3:00pm

Location: 101C
Audience:
Track:

Best Onboarding Practices

Successful retention of agents begins with a systematic onboarding process that gets agents into production quickly. Hear from managers with best-in-class onboarding systems as they share when and why agents are most likely to leave an office and the corresponding onboarding tactics that can minimize agent de-affiliation.

2:00pm – 3:00pm

Location: 101D
Audience:
Track:

You Have to List to Last! Part 2

with Ervin Robertson

In this session we will talk about prospecting for listings, how to approach FSBOs and Expireds and how to “make listings” when there are none. We will also cover how to overcome objections from the Seller by using the ERA products and tools, making sure that you don’t overprice the listing , and how to do a reverse contract to creatively sell your listings . Finally , we will make sure the Sellers knows every reason why they should list with you and Team ERA!

2:00pm – 3:00pm

Location: 102A
Audience: 

NextERA Session (Invitation Only)

2:00pm – 3:00pm

Location: 102B
Audience:
Track: 

How to Best Market Listings

Marketing is part art and part science. Learn the science of a system that generates maximum market exposure, and the art of imagery and messaging that captures attention. Hear how these top marketers create their strategic marketing plans.

2:00pm – 3:00pm

Location: 103B
Audience:
Track:

How to Coach and Mentor

with Angela Stout

One of the biggest mistakes new coaches make is to disobey the two ears, one mouth ratio. Instead of telling agents what they need, the best coaches ask questions that help agents set goals and create a self-accountability. Become a better coach by applying these five core coaching skills that empower affiliated agents to build their businesses.

3:00pm – 3:45pm

Location: TBD

Farewell Snack Break

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© 2018-2019 ERA Franchise Systems LLC. A Realogy Company. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each ERA® Office is Independently Owned and Operated. ERA, the ERA logo, and the Fuel ERA logo are service marks registered and owned by ERA Franchise Systems LLC.