Hilton San Diego Bayfront | San Diego, CA

February 27 - March 2, 2025

Register

Team ERA is taking over San Diego, California from February 27 to March 2, 2025!

Join us for three exhilarating days filled with the latest industry insights, unparalleled networking opportunities, and dynamic masterminds designed to supercharge your business.

Registration for FUEL 2025 is open!

$675

Per Attendee

Early Bird Rate available until January 17, 2025. Rate increases to $775 starting January 18, 2025.

$475*

Guest Package

*Guest Package includes one (1) registration to the Award Celebration, meals and evening social functions (excluding invite only events).

$6,075*

Special Group Rate

10-pack of Fuel Registrations. Receive a $675 discount — buy 9 registrations and get the 10th free.

This exclusive rate is available only for groups of 10 and must be purchased together.

Register Here

Full Agenda Coming Soon!

Please plan to arrive by 4 pm PT

  • Registration
  • Vendor Showcase
  • FUEL Kickoff and Awards Celebration
  • Welcome Reception
  • Vendor Showcase
  • Morning General Session
  • Lunch
  • Afternoon General Session
  • Evening at Your Leisure
  • Vendor Showcase
  • Morning Learning Sessions
  • Lunch
  • Afternoon Learning Sessions
  • Fuel Final Night Celebration
  • Departure at Leisure

President
ERA Real Estate

Read Bio

Founder and CEO
Ferry International

Read Bio

Coach, Author, Founder and CEO 
Jared James Enterprises

Read Bio

Author
Ninja Selling

Read Bio

Deputy Chief Economist and
Vice President of Research National Association of REALTORS®

Read Bio

President
The Training Academy, LLC

Read Bio

CEO and Co-Founder
Katie Lance Consulting

Read Bio

Hilton San Diego Bayfront is now accepting reservations!

Book your accommodations for FUEL 2025 at special rates starting from $329+/per night.

Plan your trip by checking out our agenda overview.

Reserve Here

Fuel will take place February 27 – March 2, 2025.

At the beautiful Hilton San Diego Bayfront in San Diego, CA! Hilton San Diego Bayfront is located at 1 Park Blvd, San Diego, California. Click here for information on the hotel.

Yes, guest passes can be purchased for $475.  Guest pass includes one (1) registration to the Awards Celebration, Conference Meals and Evening Social Functions (excluding invite only events).

Yes, enjoy exclusive discounted rates at Hilton San Diego Bayfront.  Click here to book your hotel stay for Fuel.

To assist with your travel plans, here are some helpful links:

San Diego Airport Information

Current Weather Conditions

Hilton San Diego Map and Directions

Visit Explore San Diego – Visitor Guide to plan your day in San Diego.  San Diego’s Downtown iconic Gaslamp District is within walking distance of the hotel and a great spot for your evenings on your own.

Showcase your services/products to ERA agents, managers, brokers and leadership teams from around the globe. We offer unique opportunities and can custom package a sponsorship to align with your business goals, for additional information email eraevents@teamera.com

Our Events Team is ready to help, please email eraevents@teamera.com

Questions?

Email Us
Days
Hrs
Mins
Secs

President of ERA Real Estate

Alex Vidal is the President of ERA Real Estate and is responsible for the strategic growth and operations of the ERA global network.

Vidal is an accomplished brokerage leader, industry thought leader and coach. His work ethic, enthusiasm and passion make him a fearless leader with an audacious mindset that has proven to make him a driving force, sought-after authority and leader in the real estate industry.

Vidal sits on the regional board for NAHREP and was named a 2024 RISMedia Newsmaker in the Futurists category.

Tom Ferry is a leading authority in real estate coaching, recognized as the Founder and CEO of Ferry International, the #1 coaching and training company according to Swanepoel Power 200. With over 200 business coaches across four countries, he and his team coach thousands of successful agents, teams, and leaders in real estate and core services. Ferry emphasizes innovation while implementing effective business practices, ensuring his clients remain on the cutting edge and highly productive. He has invested in many prominent tech tools, authored three best-selling books, and maintains the largest social media following in the real estate industry.

Jared James is one of the most followed people on the internet in our industry today and has one of the most popular podcasts called “Today with Jared James”.

Jared doesn’t just run one of the largest coaching and training companies in the world for brokers and agents… he’s actually done what he teaches and is a former top Realtor and original member of Realtor Magazine’s 30 under 30.

As an entrepreneur, his current portfolio includes 5 companies he owns and several others that he’s an investor or shareholder in.

To get his message out, Jared speaks all over the world to tens of thousands of professionals every year and was even named recently as one of RIS Media’s most influential people in real estate and in the Swanepoel 200 list as one of the most powerful and influential people in the industry today.

Author
Ninja Selling

Larry is the author of Ninja Selling, a sales training system with over 100,000 graduates in nine countries.  He has practiced real estate in Colorado for 52 years.  Larry is a co-founder of The Group, Inc. a real estate company that was recognized by RealTrends as the most productive in the United States in terms of transactions per associate.

His book, Ninja Selling, is an Amazon Best Seller and received the Axiom Business Book Awards Gold Medal as the best new sales book for 2018.  Ninja Selling was voted by Inman News readers as the best sales book for the real estate industry.

Larry is a Colorado Realtor of the Year and has been inducted into the Colorado Business Hall of Fame.

His mission is to help people go from the lives they have to the lives they dream about.

Deputy Chief Economist and Vice President of Research National Association of REALTORS®

Dr. Jessica Lautz is the Deputy Chief Economist and Vice President of Research at the National Association of REALTORS®. She has been with NAR since 2007.

The core of her research focuses on analyzing trends for both NAR members and housing consumers. She is in demand as a speaker and by major media outlets to provide commentary on the real estate market. She has testified before Congress on behalf of NAR.

She also volunteers at Nottingham Trent University as an industry fellow mentoring real estate graduate students, is a committee chair at the National Association of Business Economics, bakes birthday cakes for underserved youth with Cake4Kids, and sits on the board of the Food Recovery Network.

Dr. Lautz has been recognized by Housing Wire’s Women of Influence and RISMedia’s Newsmaker award.

Jessica received her Doctorate of Real Estate from Nottingham Trent University in the United Kingdom. She also holds a Master’s in Public Policy from American University and undergraduate degrees in Political Science and Law and Justice from Central Washington University.

President
The Training Academy, LLC

Dan Elzer is the founder and President of The Training Academy LLC. He is an internationally acclaimed speaker, trainer and consultant with over 30 years of experience in the real estate industry. Dan is known for being direct and skilled at cutting through the noise and challenges of any market. His approach in delivering dynamic, actionable content gives organizations what they need to solve challenges and confidently prepare for the future.

CEO and Co-Founder
Katie Lance Consulting

Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known keynote speaker at conferences and events.

For the past 10 years, Katie has been working with real estate agents and brokers to help them get smarter about how to use social media to grow their business. Her specialty is in helping real estate agents and brokers achieve big results using social media without spending a ton of time.

She is also the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. Katie has been named one of the most 100 influential people in real estate by Inman News.

She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

You can connect with Katie at her website katielance.com or on Instagram @katielance.