October 12 – October 14, 2022

Four Seasons Hotel Miami

Miami, FL

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Agenda

All times listed are in Eastern

Shuttles will be provided between the Four Seasons Miami and Hyatt Centric Brickell Miami per the schedule below. Transportation will also be provided for the off-site dinner from the Four Seasons Miami.

Click below to download the ERA Ignite Transportation Schedule.

Wednesday, October 12, 2022

11:00 AM – 4:00 PM 

Registration

Location: Foyer

11:30 AM – 9:00 PM 

ERA Ignite Shuttle

Shuttles will be provided between the Four Seasons Miami and Hyatt Centric Brickell Miami.

1:00 – 2:15 PM 

Breakouts

The Principles of Profit

More than ever, brokers AND agents need to protect their bottom line and EVERY dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your off-line and on-line brand and how “ZMOT” can help. If you plan to THRIVE vs. SURVIVE industry challenges moving at warp drive, don’t miss this!

Location: Coconut Grove Room

Speaker: Pam Ermen

Unrivaled: How a Unique Value Proposition Can Help You Exceed Your Recruiting & Retention Goals

A well-crafted and clearly articulated Value Proposition is the foundation for successfully recruiting agents in the real estate industry. Leaders must prove their unique offerings to attract and affiliate the agent, and in a competitive market, the strongest Value Propositions rise to the top.

Location: Key Biscayne Room

Moderated by Bridget Woodward & Carissa Mucci

Win at Recruiting and Retention with Sharp Intel, Positive Perception and Profitability

Full Service vs. Self Service: Learn how to use a strong Value Proposition, Monetization and Specific Strategies to recruit and retain against flat-fee, cap model and 100% split competitors.

Location: Coral Gables Room

Speakers: Peter Sobeck & Cordell Parish

Moderated by Lee Ann Roughton & Peter McMahon

2:15 – 2:45 PM 

Break

Location: Foyer

2:45 – 4:00 PM 

Breakouts

Become a Revenue Triple Threat: Excel at Ancillary, M&A, and eLeads Management
The real estate industry is evolving. Get ahead of the curve. You’ll hear from top brokers who are already making it happen and learn how they grow their revenue through Ancillary Services, Mergers & Acquistions and e Leads Management. They’ll also share how to build an infrastructure to support your new revenue streams.

Location: Coconut Grove Room

Moderated by Marli Kol & Jay Luebke

Rescue Plans that Save At-Risk Agents

In this class we’ll reveal the size of your retention opportunity, highlight what agents really value in your office. This workshop will cover the essentials of how to identify at-risk agents and the rescue plans to save them before it’s too late.

Location: Key Biscayne Room

Facilitated by Bridget Woodward

The Art and Science of Company Branding: Thoughtful Strategies to Dominate Your Market
Companies who win–no matter the market–have a thoughtful foundation for their company branding strategy. From artful positioning to building your unique value proposition; from channel strategy to smart resource prioritization…learn how to articulate and package your competitive advantage so your company is in a class by itself.

Location: Coral Gables Room

Facilitated by Stas Pietrucha & Jason Holloway

4:00 – 5:00 PM 

Learning Agent Curriculum Focus Group

Reimagining lead generation training: best practices to identify and convert leads without picking up the phone.

  • What lead generation methods work best in your market?
  • How do you train agents on lead generation tactics?
  • What best practices do you have in place to comply with DNC and TCPA?

Location: Coral Gables Room

5:45 – 6:30 PM 

LGBTQ+ and Ally Cocktail Reception at Ignite

Join LGBTQ+ Real Estate Alliance CEO Ryan Weyandt for an LGBTQ+ and Ally cocktail reception celebrating the community, and the strong relationship between the Alliance and ERA.

Location: Palm Grove

6:30 – 8:30 PM 

Ignite Welcome Reception

Please join us for food and drinks at Ignite’s opening reception at the Four Seasons Hotel Miami’s Palm Grove, located on the seventh-floor terrace! Come relax with your fellow ERA broker/owners among lush landscapes surrounding a 1-foot-deep wading pool as the warm Miami sun sets around you. Don’t forget to bring a light sweater, just in case there’s a cool breeze once the sun sets.

Location: Palm Grove

Thursday, October 13, 2022

7:30 – 11:30 AM 

ERA Ignite Shuttle

Shuttles will be provided between the Four Seasons Miami and Hyatt Centric Brickell Miami.

8:00 AM – 5:00 PM 

Registration

Location: Foyer

8:00 – 9:00 AM

Breakfast

Location: Miami Ballroom

9:00 – 11:15 AM 

General Session

Hear the latest brand updates and learn new ways to build your business! General session will feature:

  • Winning Through Change with Sherry Chris, President and CEO, ERA Real Estate
  • 2023 Housing Marketing Predictions: A Conversation with Logan Mohtashami, Lead Analyst, HousingWire
  • Future Proof Your Business: ERA Broker Panel
  • Marketing Built for Success with Lisa Adams, VP, Brand Marketing, ERA Real Estate
  • Unlock Your Growth Potential with Frank Malpica, SVP, Strategic Growth, ERA Real Estate
  • Rise to the Challenge with Peter McMahon, VP of Learning, ERA Real Estate
  • Diversity, Equity & Inclusion with Tanya Reu-Narvaez, Chief People Officer, Anywhere
  • Fireside Chat with Sue Yannaccone, President and CEO, Anywhere Brands, and Amory Wooden, CMO, Anywhere Brands

Location: Grand Ballroom

11:15 AM – 12:15 PM 

General Session: Keynote w/ Robyn Benincasa

Attendees can look forward to hearing Robyn’s truly unique perspective on “how winning works,” along with insights on what it takes to build the kind of world-class teams that succeed against all odds, triumph in the face of adversity and that win as one in times of great challenge and change.

Location: Grand Ballroom

12:15 – 1:15 PM 

 Lunch

Location: Miami Ballroom

2:30 – 6:30 PM 

ERA Ignite Shuttle

Shuttles will be provided between the Four Seasons Miami and Hyatt Centric Brickell Miami.

1:15 – 2:45 PM 

Breakouts

7 Key Profit Indicators (KPIs) to Sustain Profitability in a Dynamic Market (part 1 of 2)

The transitioning market has created uncertainty in our industry. Do you know what decisions to make and actions to take to remain profitable and continue to grow? Join Dan as he walks you through the Seven Key Management Numbers identifying the causes that take you off course and the cures needed to make lasting corrections.

Location: Coconut Grove Room

Speaker: Dan Elzer

Coaching Culture: Team ERA Style (part 1 of 2)

Both new and experienced affiliated agents cite coaching & support as a top reason they affiliate and stay with a brokerage. However, many don’t realize the extent of the value you offer simply because the culture does not exist yet. Build a REAL Coaching Culture that supports brokerage growth by adopting REAL Coaching values and behaviors, practicing REAL Coaching skills, and applying your skills in conversations with affiliated agents.

Location: Key Biscayne Room

Faciliated by Bridget Woodward & Peter McMahon

Mergers & Acquisitions: Fuel Your Growth and Secure a Profitable Future

You can recruit agents one at a time, but you can also bring a whole office over in one fell swoop, exponentially increasing your market share. Get your house in order, evaluate your prospects and negotiate winning offers for a smooth transition to your office.

Location: Coral Gables Room

Speakers: Facilitated by Diana Wall & James Corcoran

2:45 – 3:15 PM 

Break

Location: Foyer

3:15 – 4:45 PM 

Breakouts

7 Key Profit Indicators (KPIs) to Sustain Profitability in a Dynamic Market (part 2 of 2)

The transitioning market has created uncertainty in our industry. Do you know what decisions to make and actions to take to remain profitable and continue to grow? Join Dan as he walks you through the Seven Key Management Numbers identifying the causes that take you off course and the cures needed to make lasting corrections.

Location: Coconut Grove Room

Speaker: Dan Elzer

Coaching Culture: Team ERA Style (part 2 of 2)
Both new and experienced affiliated agents cite coaching & support as a top reason they affiliate and stay with a brokerage. However, many don’t realize the extent of the value you offer simply because the culture does not exist yet. Build a REAL Coaching Culture that supports brokerage growth by adopting REAL Coaching values and behaviors, practicing REAL Coaching skills, and applying your skills in conversations with affiliated agents.

Location: Key Biscayne Room

Facilitated by Bridget Woodward & Peter McMahon

Storyselling - Art of Telling Your Brand Value Proposition Story

Why do people really buy anything? Whether you sell houses, ideas, education, belonging, shoes, sheets, or thumbtacks – the answer is always the same. In this session, we take a look at the data and science behind what motivates our customers, and what that means for our business. You’ll never think about selling (or buying) the same way again.

Location: Coral Gables Room

Speakers: Valerie Garcia

4:45 – 5:45 PM 

Learning University Focus Group

Please join your Learning Team to share feedback on your University platform as well as product training! We will provide an overview of the platform and our current product training roadmap and get your insights into your agents’ needs.

Location: Coral Gables Room

6:00 – 6:30 PM 

Dinner Transportation to Grand Princess

Transfer from Four Seasons Miami on SE 14th Ln. (No transportation provided from the Hyatt Centric Brickell Miami)

Location: Four Seasons Miami on SE 14th Ln.

6:30 – 9:30 PM

Ignite Dinner

Let’s create some lasting Ignite 2022 memories together! You don’t want to miss this dinner as we embark offsite aboard the Grand Princess for dinner, drinks and fun together.
After a full day of learning, come join us as we cruise through the calm waters of the Biscayne Bay while the sunset offers a backdrop against the twinkling lights of the downtown skyline. Since we’ll be on the water, bring a jacket or sweater just in case it gets chilly.

Location: Grand Princess

9:00 – 9:30 PM 

Dinner Transportation to Four Seasons Miami & Hyatt Centric Brickell Miami

Disembark and return tansfer to Four Seasons Miami & Hyatt Centric Brickell Miami

Location: Grand Princess

Friday, October 14, 2022

7:45 AM – 12:15 PM 

ERA Ignite Shuttle

Shuttles will be provided between the Four Seasons Miami and Hyatt Centric Brickell Miami.

8:00 AM – 12:00 PM 

Registration

Location: Foyer

8:00 – 9:00 AM

Breakfast

Location: Miami Ballroom

9:00 – 10:15 AM 

Breakout

Leadership Panel: Strategies for a Dynamic Market

Anywhere leadership and broker panel moderated by Lee Ann Roughton where we will share how-to strategies to build your business in a dynamic market.

Location: Coral Gables Room

Panelists: Rich DeNicola, Kacie Ricker, Bonnie Sue Lovelace, George Conrad

Moderated by Lee Ann Roughton

What Top Recruiters Do That You Don't (Part 1 of 2)

This workshop is for newer leaders or leaders who want a refresher on how to identify and source talented agents; and then win them with a compelling story. Learn to quantify your unique value and the metrics that attract top talent.

Location: Key Biscayne Room

Faciliated by Bridget Woodward & McKenzie Graves

Winning Listings with Brand Products & Programs

See how brand products and programs can help your agents win more listings through MoxiWorks and programs like RealSure and Realvitalize.

Transform your agents approach to winning listings with the tools you have to be the producer you have always dreamed of.

Location: Coconut Grove Room

Facilitated by Erin LeBan & Stas Pietrucha

10:15 – 10:45 AM 

Break

10:45 AM – 12:00 PM 

Breakouts

Leadership Mastermind: Update Your Playbook
Work with your peers to share ideas on how you’ll put the strategies shared in the Leadership Panel into action and customize them for your local needs. An evolving market is the perfect time to update your leadership playbook.

Location: Coral Gables Room

Moderated by Peter McMahon & Marli Kol

 

What Top Recruiters Do That You Don't (Part 2 of 2)

This workshop is for newer leaders or leaders who want a refresher on how to identify and source talented agents; and then win them with a compelling story. Learn to quantify your unique value and the metrics that attract top talent.

Location: Key Biscayne Room

Faciliated by Bridget Woodward & McKenzie Graves

Supercharge Agent Productivity Through Their Sphere

See how brand products and programs can save your agents time and money while helping them cast a wider net so they can focus on the hyper-personal efforts that help them stand apart.

Go beyond the software to learn practical ways to revolutionize your agents’ business.

Location: Coconut Grove Room

Facilitated by Erin LeBan & Stas Pietrucha

12:00 PM

 Ignite Concludes

© 2021 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.  ERA, ERA Real Estate Powered, and their respective logos are registered service marks of ERA Franchise Systems LLC.  Each Office is Independently Owned and Operated.