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September 27 – September 29, 2021

Arizona Biltmore

Phoenix, AZ

Health & Safety are Our Top Priority

ERA Real Estate considers the health and safety of all attending Ignite a top priority. Please review our dedicated Health & Safety page and its accompanying guides to help make Ignite as safe as possible for all attendees.

Agenda

Monday, September 27, 2021

1:00 – 4:00 PM 

Pre-Conference Sessions

Attracting Top Talent

Location: Mesa

If you’re not recruiting, you’re not growing! Take advantage of the value that you and ERA have to offer to attract talent. Hear best practices from top recruiters and mastermind solutions to improve recruiting tactics.

Speakers:
Mickey Spain – Recruiting Director, ERA Real Estate
McKenzie Graves – Recruiting Director, ERA Real Estate
Jake Durando – Senior Trainer, ERA Real Estate

Panelists:
Eb Moore – ERA Wilkinson
Bill Aboumrad – Legacy Real Estate ERA Powered
Linda Starr – ERA Colonial

Building a Sustainable and Inclusive Office

Location: Sedona

The office as we once knew it has shifted dramatically over the last two years. To keep up with the competition, our office systems have to shift, too. Discover ways to tackle the virtual sales meeting, create a diverse culture, and run reports to optimize your time for recruiting and retention (and so much more!).

Facilitators:
Peter McMahon – VP Learning, ERA Real Estate
Jay Luebke – National Trainer, ERA Real Estate
Sandy Borman – Senior Trainer, ERA Real Estate

Panelists:
Neil Walter, ERA Brokers Consolidated
Anna-Marie Ellison, ERA King Real Estate
Hampton Rutledge, ERA Strother

Master the Basics of Local Brand Awareness

Location: Grand Canyon

Who, what, when, where and why should all be answered by your local marketing and media strategy. Join us as we explore each question and provide marketing solutions to help your determine your messaging, your target audience and your media channels. From digital campaigns, to social media to local PR, we’ll cover these topics and more – all to help build your local brand.

Speakers:
Stas Pietrucha – VP, Digital Marketing, ERA Real Estate
Lisa Adams – VP, Marketing, ERA Real Estate
Colin Hull – Director, Digital Marketing & Technology, ERA Real Estate
Marie VanAssendelft – PR & Communications Director, ERA Real Estate
Jason Holloway – Speaker

6:30 – 9:00 PM

Ignite Welcome Reception

Location: Paradise Garden

Following preconference sessions on Monday, Ignite’s opening night welcome reception will commence against the backdrop of Phoenix’s beautiful mountain views at the Arizona Biltmore’s Paradise Garden.

Look forward to reconnecting with your ERA friends and family as you enjoy dinner and an evening under the stunning orange, red and purple colors of the Arizona sunset sky. 

Tuesday, September 28, 2021

8:00 – 9:00 AM

Location: Aztec/Aztec Patio

Breakfast

9:00 AM – 12:15PM

Location: Flagstaff

General Session

Resilience & Opportunity

9:00 – 9:25 AM

Sherry Chris, President & CEO, ERA Real Estate

Operations Update: A Year in Review

9:25 – 9:55 AM

Rich DeNicola, COO, ERA Real Estate

A Look at Learning: Current Landscape and Strategic Vision

9:55-10:05 AM

Rich DeNicola, COO, ERA Real Estate
Peter McMahon, VP Learning, ERA Real Estate

How to Find Untapped Value in Your Business

10:05 – 10:25

Sherry Chris, President & CEO, ERA Real Estate
Brad Inman

Break

10:25 – 10:50 AM

Location: Pre Function

Insights from Team ERA Marketing Gurus

10:50 – 11:15 AM

Jennifer Marchetti, CMO, ERA Real Estate

Panelists:
Lucinda Brasington – ERA Wilder Realty
Kim Luckie – ERA American Real Estate
Anna-Marie Ellison – ERA King Real Estate

Keynote: Leadership Isn't For Cowards with Mike Staver

11:15 AM – 12:15 PM

Mike Staver, Keynote, Author of “Leadership Isn’t for Cowards” and an internationally respected speaker and coach

12:15 – 1:15 PM

Lunch

1:15 – 2:00 PM

Breakout Sessions

The Golden Era of Real Estate

Location: Mesa

Join Matthew Ferrara as he outlines the beginning of a golden era of opportunities focused on key trends in sales, technology and talent management. Explore the impact of work-from-anywhere on office space and staffing, as well as major trends in relocation, new construction and leasing. Connect emerging technologies like 5G, video-anywhere and collaborative computing to reach more markets without traditional costs like office space, equipment and staffing. Spot leading indicators in emerging markets, fast-growing secondary markets, and regional development driven by rapiding changing consumer preferences in home life, safety and security, diversity, and education around the world.

Speaker: Matthew Ferrara

Meet MoxiWorks

Location: Sedona

We have a product for that… Take a deep dive into the many offerings in Moxiworks and learn best practices for integrating the products in your office.

Chris Padilla – VP, Product Development, Realogy
Stas Pietrucha -VP, Digital Marketing, ERA Real Estate
Frank Malpica – VP Strategic Growth, ERA Real Estate
Amy Chorew – Speaker

Benchmarking to Attract the "Moveable Middle"

Location: Grand Canyon

Tired of chasing top producing agents using financial incentives and training new agents who too often fail before they even get started? Explore saving time and growing your business by focusing on the “Moveable Middle”. Validate and educate! We’ll show you how using your Franchise Performance team, the Real Trends Benchmark data, MARS competitor insights and Peter Sobek’s Recruiting Flash Cards. 

Speakers:
Lee Ann Roughton – NVP, Franchise Performance ERA Real Estate
Laura O’Connor – VP, Franchise Performance, ERA Real Estate

2:15 – 3:00 PM

Breakout Sessions

Leading Self and Others Through HyperChange

Location: Mesa

What skills, traits and behaviors will you need in the post-pandemic, hyperconnected economy to be successful? Matthew Ferrara looks at the rapidly evolving resume of an effective leadership and management team. What new knowledge will be required to address health, safety and security concerns? How can you onboard, train and manage people effectively while enjoying the benefits of a remote-aligned sales force? What mindset, coaching, and culture-conducting skills will keep your team aligned and prosperous? An eye-opening look at how high performing companies will not just work differently but think differently in the next-normal marketplace.

Speaker: Matthew Ferrara

Seller Lead Generation in a Low Inventory Market

Location: Sedona

Explore the products and tools you can leverage to improve your seller presentations to generate more listings.

Faciliator: Frank Malpica – VP Strategic Growth, ERA Real Estate

Boost Productivity with ERA Tools

Location: Grand Canyon

Take advantage of the ERA tools at your fingertips. Explore how top brokers utilize TextERA, Boost, Global Referral Network and Ojo, to create a culture of productivity.

Faciliators:
Erin LeBan – Director, Strategic Growth, ERA Real Estate
Connor Leiva – Director, Strategic Growth, ERA Real Estate

Panelists:
Greg Martin – ERA Sunrise
Kim Luckie – ERA American
Sheila Garcia Holloway -The Nesting Group ERA Powered

3:15 – 4:00 PM

Breakout Sessions

Running Your Business in a Low Inventory Market

Location: Mesa

Low Inventory doesn’t mean No Inventory. Many of our agents have fallen for the Inventory Myth. When that happens, it sends them in the wrong direction. Join Dan as he takes you through some strategies and skills leaders need to keep agents sane and the company profitable.

Speaker: Dan Elzer

Improving Brokerage Profitability

Location: Sedona

Are you interested in learning more about how ERA’s Brand Value Calculator not only shows the Brand’s value to your Brokerage but how it can also increase your Brokerage profitability?
During this walk through, Connor Leiva and Brent Fernald explain the Brand Value Calculator and how using this tool benefits your Brokerage’s bottom line.

Facilitators:
Brent Fernald – VP Franchise Performance, ERA Real Estate
Connor Leiva – Director, Strategic Growth, ERA Real Estate

First Impressions: Onboarding Strategies that Work

Location: Grand Canyon

Agents affiliate for the promise, but they stay for the reality. Discover how top brokers create an experience to strategically onboard newly affiliated agents with a focus on getting them productive quickly.

Facilitator: Jay Luebke – National Trainer, ERA Real Estate

Panelists:
Steve Doty – ERA Doty
Hector Martinez – ERA Valley Pro

4:15 – 5:45 PM

Location: Flagstaff

General Session

Harnessing Headwinds & Pushing the Envelope

4:15 – 5:15 PM

Nicole Malachowski, Keynote

Fireside Chat with Sherry Chris, President & CEO, ERA and Sue Yannaccone, President & CEO, Realogy Franchise Group

5:15 – 5:45 PM

Sherry Chris, President & CEO, ERA Real Estate
Sue Yannaccone, President & CEO, Realogy Franchise Group

7:30 – 10:00 PM

Location: Desert Foothills

Ignite Dinner

After a day full of brand updates, informative learning sessions and panels hosted by your peers, join us as we embark offsite for dinner and fun! The exclusive Desert Foothills venue offers a breathtaking Sonoran Desert setting providing an unforgettable experience to leave you with lasting memories of your time in Phoenix. This event takes place on sand so we recommend you wear flat, closed toe shoes. Transportation will be provided from the convention entrance at 7pm.  Please be prompt as there is only one transfer to the venue.

Wednesday, September 29, 2021

8:00 – 9:00 AM

Location: Aztec/Aztec Patio

Breakfast

9:00 AM – 12:00 PM

Masterminds & Workshops

Retaining Top Talent

Location: Sedona

In today’s competitive landscape, affiliated agents are being lured away with shiny objects and wild promises. It’s time to refocus on retention. Hear from Dan Elzer on top retention tactics and join your fellow brokers to mastermind solutions.

Facilitators:
Mickey Spain – Recruiting Director, ERA Real Estate
McKenzie Graves – Recruiting Director, ERA Real Estate
Jay Luebke – National Trainer, ERA Real Estate
Dan Elzer – Speaker

Growing Your Business Through Mergers & Acquisitions

Location: Mesa

Join us for this 3-hour session on Mergers and Acquisitions with Rich Green, Executive Vice President of Franchise Sales at Realogy, where you will hear an overview of the M&A process, learn about the required negotiation steps, and complete a case study to evaluate the financial decision of whether or not to complete the transaction. Whether M&A is part of your current business strategy, or something to add in the future, this session is sure to provide valuable information for your future business decisions

Speaker:
Jeremy Raby – ERA Real Solutions

Facilitators:
Rich Green – EVP, Sales, Realogy Franchise Group
Diana Wall – SVP, Sales, ERA Real Estate
Laura O’Connor – VP, Franchise Performance, ERA Real Estate

Increasing Agent Productivity Through Coaching and Mentoring

Location: Grand Canyon

You can make a difference! Both new and experienced affiliated agents cite coaching & support as a top reason they affiliate and stay with a brokerage. Learn the essential steps to implementing coaching and mentoring programs that can grow productivity in your office.

Facilitators:
Peter McMahon – VP, Learning, ERA Real Estate
Sandy Borman – Senior Trainer, ERA Real Estate
Jake Durando – Senior Trainer, ERA Real Estate

Panelists:
Zee White – ERA American
Grattan Donahoe – ERA Donahoe
Matt Mansfield – ERA Reardon

© 2021 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.  ERA, ERA Real Estate Powered, and their respective logos are registered service marks of ERA Franchise Systems LLC.  Each Office is Independently Owned and Operated.