October 12 – October 14, 2022

Four Seasons Hotel Miami

Miami, FL

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Agenda

All times listed are in Eastern

Wednesday, October 12, 2022

11:00 AM – 4:00 PM 

Registration

1:00 – 2:15 PM 

Breakouts

The Principles of Profit

More than ever, brokers AND agents need to protect their bottom line and EVERY dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your off-line and on-line brand and how “ZMOT” can help. If you plan to THRIVE vs. SURVIVE industry challenges moving at warp drive, don’t miss this!

Speaker: Pam Ermen

Become a Revenue Triple Threat: Excel at Ancillary, M&A, and eLeads Management

Companies who win–no matter the market–have a thoughtful foundation for their company branding strategy. From artful positioning to building your unique value proposition; from channel strategy to smart resource prioritization…learn how to articulate and package your competitive advantage so your company is in a class by itself.

Speakers: ERA Marketing Team

Win at Recruiting and Retention with Sharp Intel, Positive Perception and Profitability
Full Service vs. Self Service: Learn how to use a strong Value Proposition, Monetization and Specific Strategies to recruit and retain against flat-fee, cap model and 100% split competitors.

Speakers: Peter Sobeck & Cordell Parish

2:15 – 2:45 PM 

Break

2:45 – 4:00 PM 

Breakouts

Unrivaled: How a Unique Value Proposition Can Help You Exceed Your Recruiting & Retention Goals

The real estate industry is evolving. Get ahead of the curve. You’ll hear from top brokers who are already making it happen and learn how they grow their revenue through Ancillary Services, Mergers & Acquisitions and e Leads Management. They’ll also share how to build an infrastructure to support your new revenue streams.

Speakers: ERA Learning Team and Broker Panel

Rescue Plans that Save At-Risk Agents

Recognize why agents join, stay… and go! Then address their needs before it’s too late.

Speakers: ERA Learning Team

The Art and Science of Company Branding: Thoughtful Strategies to Dominate Your Market

A well-crafted and clearly articulated Value Proposition is the foundation for successfully recruiting agents in the real estate industry. Leaders must prove their unique offerings to attract and affiliate the agent, and in a competitive market, the strongest Value Propositions rise to the top.

Speakers: ERA Learning Team

6:30 – 8:30 PM 

Ignite Welcome Reception

Thursday, October 13, 2022

8:00 – 9:00 AM

Breakfast

9:00 – 11:00 AM 

General Session

Hear from ERA about the latest brand news and resources to help fuel your business!

11:00 AM – 12:00 PM 

General Session: Keynote w/ Robyn Benincasa

Attendees can look forward to hearing Robyn’s truly unique perspective on “how winning works,” along with insights on what it takes to build the kind of world-class teams that succeed against all odds, triumph in the face of adversity and that win as one in times of great challenge and change.

12:00 – 1:15 PM 

 Lunch

1:15 – 2:45 PM 

Breakouts

7 Key Profit Indicators (KPIs) to Sustain Profitability in a Dynamic Market (part 1 of 2)

The transitioning market has created uncertainty in our industry. Do you know what decisions to make and actions to take to remain profitable and continue to grow? Join Dan as he walks you through the Seven Key Management Numbers identifying the causes that take you off course and the cures needed to make lasting corrections.

Speaker: Dan Elzer

Coaching Culture: Team ERA Style (part 1 of 2)

Both new and experienced affiliated agents cite coaching & support as a top reason they affiliate and stay with a brokerage. However, many don’t realize the extent of the value you offer simply because the culture does not exist yet. Build a REAL Coaching Culture that supports brokerage growth by adopting REAL Coaching values and behaviors, practicing REAL Coaching skills, and applying your skills in conversations with affiliated agents.

Speakers: ERA Learning Team

Mergers & Acquisitions: Fuel Your Growth and Secure a Profitable Future

You can recruit agents one at a time, but you can also bring a whole office over in one fell swoop, exponentially increasing your market share. Get your house in order, evaluate your prospects and negotiate winning offers for a smooth transition to your office.

Speakers: ERA Sales Team with James Corcoran

2:45 – 3:15 PM 

Break

1:15 – 2:45 PM 

Breakouts

7 Key Profit Indicators (KPIs) to Sustain Profitability in a Dynamic Market (part 2 of 2)

The transitioning market has created uncertainty in our industry. Do you know what decisions to make and actions to take to remain profitable and continue to grow? Join Dan as he walks you through the Seven Key Management Numbers identifying the causes that take you off course and the cures needed to make lasting corrections.

Speaker: Dan Elzer

Coaching Culture: Team ERA Style (part 2 of 2)

Both new and experienced affiliated agents cite coaching & support as a top reason they affiliate and stay with a brokerage. However, many don’t realize the extent of the value you offer simply because the culture does not exist yet. Build a REAL Coaching Culture that supports brokerage growth by adopting REAL Coaching values and behaviors, practicing REAL Coaching skills, and applying your skills in conversations with affiliated agents.

Speakers: ERA Learning Team

Storyselling - Art of Telling Your Brand Value Proposition Story

Why do people really buy anything? Whether you sell houses, ideas, education, belonging, shoes, sheets, or thumbtacks – the answer is always the same. In this session, we take a look at the data and science behind what motivates our customers, and what that means for our business. You’ll never think about selling (or buying) the same way again.

Speakers: Valerie Garcia

6:30 – 9:30 PM

Ignite Dinner

Friday, October 14, 2022

8:00 – 9:00 AM

Breakfast

9:00 – 10:15 AM 

Breakout

Leadership Panel: Strategies for a Dynamic Market

Anywhere leadership and broker panel moderated by Frank Malpica where we will share how-to strategies to build your business in a dynamic market.

 

 

 

 

Mentoring Workshop for Leaders (Part 1 of 2)

This workshop is for leaders that want the best practices for setting up an effective mentoring system for agents.
A mentoring system provides support, tools, resources, and encouragement in order to increase business, further skills, improve performance, reach goals, and maximize potential.

Speakers: ERA Learning Team

Winning Listings with Brand Products & Programs

See how brand products and programs can help your agents win more listings through MoxiWorks and programs like RealSure and Realvitalize.

Transform your agents approach to winning listings with the tools you have to be the producer you have always dreamed of.

Speakers: ERA Strategic Growth & ERA Marketing Teams

10:15 – 10:45 AM 

Break

10:45 AM – 12:00 PM 

Breakouts

Leadership Mastermind: Update Your Playbook

Work with your peers to share ideas on how you’ll put the strategies shared in the Leadership Panel into action and customize them for your local needs. An evolving market is the perfect time to update your leadership playbook.

Speakers: ERA Learning & ERA Servicing Teams

 

Mentoring Workshop for Leaders (Part 2 of 2)

This workshop is for leaders that want the best practices for setting up an effective mentoring system for agents.
A mentoring system provides support, tools, resources, and encouragement in order to increase business, further skills, improve performance, reach goals, and maximize potential.

Speakers: ERA Learning Team

Supercharge Agent Productivity Through Their Sphere

See how brand products and programs can save your agents time and money while helping them cast a wider net so they can focus on the hyper-personal efforts that help them stand apart.

Go beyond the software to learn practical ways to revolutionize your agents’ business.

Speakers: ERA Strategic Growth & ERA Marketing Teams

12:00 PM

 Ignite Concludes

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