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FUEL 2025 Agenda

10:00 am to 5:30 pm

Indigo Foyer (Floor 2)

Registration

Welcome to Fuel!! Please visit Registration to pick up your name badge.
Please wear your name badge to all Fuel events.

10:00 am to 5:00 pm

Odysea Library & Library Patio (Floor 2)

Awards Lounge (Invite Only)

The Award Lounge is exclusively for:
Leaders’ Circle Members (‘24)
Time-Honored and Nomination Award Honorees (‘24)
2024 Company Anniversaries*
2024 Top 25 Producers
2024 Platinum & Gold Companies*
International Affiliates
Top 1%
 
*Senior Leadership Team

4:00 pm to 5:00 pm

Indigo 202 (Floor 2)

Speed Networking: Ignite Connections, Spark Opportunities

Join us for an electrifying Speed Networking session at ERA Fuel 2025, where top-producing agents come together to share insights, build relationships, and fuel their success. This dynamic, high-energy segment is designed to help you expand your professional network, exchange game-changing strategies, and discover fresh opportunities to elevate your business. Don’t miss the ultimate chance to make powerful connections in just one hour—your next big breakthrough could be one handshake away!
AGENT
LEADERSHIP
Joi Worthy Johnson

4:00 pm to 5:00 pm

Indigo Foyer (Floor 2)

Vendor Showcase

5:00 pm to 6:30 pm

Indigo Ballroom BCDFGH (Floor 2)

FUEL Kickoff and Awards Celebration

Please join us as we celebrate the achievements of ERA's 2024 award winners!
Prestigious awards that will be celebrated:
      • ERA Rookie of the Year
      • Jim Jackson Memorial Award - 1st in Service Agent and Team
      • Jim Jackson Memorial Award - 1st in Service Category 1 and Category 2
      • ERA Launch Award
      • ERA Unity Award for Cultivating an Inclusive Community
      • ERA Office Coordinator of the Year
      • ERA Marketing Excellence Award – Company and Individual/Team
      • ERA Distinctive PropertiesSM Sapphire Award
      • ERA Circle of Light for Community Leadership
      • Brenda W. Casserly Memorial Award for Top All-Around Sales Associate
      • Top All-Around Team
      • ERA Hall of Fame Class of 2024
      • ERA Gene Francis Memorial Award Finalists
      • Top 1%
Gloria Frazier Gino Caropreso Lee Ann Roughton Frank Malpica Alex Vidal Erin LeBan

6:30 pm to 8:30 pm

Indigo Foyer & Terrace (Floor 2)

Welcome Reception

6:30 pm to 8:30 pm

Indigo Foyer (Floor 2)

Vendor Showcase

8:00 am to 5:00 pm

Indigo Foyer (Floor 2)

Registration

Please visit Registration to pick up your name badge if you have not already.
Please wear your name badge to all Fuel events.

8:00 am to 10:00 am

Odysea Library & Library Patio (Floor 2)

Awards Lounge (Invite Only)

The Award Lounge is exclusively for:
Leaders’ Circle Members (‘24)
Time-Honored and Nomination Award Honorees (‘24)
2024 Company Anniversaries*
2024 Top 25 Producers
2024 Platinum & Gold Companies*
International Affiliates
Top 1%
 
*Senior Leadership Team

8:30 am to 10:00 am

Indigo Foyer (Floor 2)

Open House in Vendor Showcase

The Vendor Showcase is open early for you to visit with all our valued partners and learn how they can enhance your business.

10:00 am to 5:00 pm

Indigo Foyer (Floor 2)

Vendor Showcase

10:00 am to 12:00 pm

Indigo Ballroom BCDFGH (Floor 2)

General Session

Join us to hear from ERA Brand leadership, the latest and greatest marketing updates, as well as internationally known social media strategist, Katie Lance, and best selling author of Ninja Selling, Larry Kendall!  
National Anthem Singer: Jilian Gardner, ERA Courtyard
David Marine Larry Kendall Katie Lance Frank Malpica Alex Vidal Erin LeBan

12:00 pm to 1:30 pm

Odysea Library & Library Patio (Floor 2)

Awards Lounge (Invite Only)

The Award Lounge is exclusively for:
Leaders’ Circle Members (‘24)
Time-Honored and Nomination Award Honorees (‘24)
2024 Company Anniversaries*
2024 Top 25 Producers
2024 Platinum & Gold Companies*
International Affiliates
Top 1%
 
*Senior Leadership Team

12:00 pm to 1:30 pm

Bayfront Park

Lunch

1:30 pm to 4:30 pm

Indigo Ballroom BCDFGH (Floor 2)

General Session

Don't miss this jam-packed session, featuring speakers from across the network in our Move Up agent panel, Deputy Chief Economist and Vice President of Research at the National Association of REALTORS®, Dr. Jessica Lautz, and leading real estate coach, Tom Ferry!
Heather Baker Mack Bowman Chelsea Stewart Dr. Jessica Lautz Gino Caropreso Lee Ann Roughton Frank Malpica Alex Vidal Tom Ferry

4:30 pm to 11:59 pm

San Diego

Evening On Your Own

Enjoy your evening exploring the vibrant city of San Diego. There's so much to see and do!!
Scan the QR code and "Show Your Badge" to enjoy special discount offers at local stores, restaurants and activities.

8:00 am to 5:00 pm

Indigo Foyer (Floor 2)

Registration

Please visit Registration to pick up your name badge if you have not already.
Please wear your name badge to all Fuel events.

8:00 am to 5:00 pm

Odysea Library & Library Patio (Floor 2)

Awards Lounge (Invite Only)

The Award Lounge is exclusively for:
Leaders’ Circle Members (‘24)
Time-Honored and Nomination Award Honorees (‘24)
2024 Company Anniversaries*
2024 Top 25 Producers
2024 Platinum & Gold Companies*
International Affiliates
Top 1%
 
*Senior Leadership Team

8:30 am to 9:30 am

Indigo Foyer (Floor 2)

Open House in Vendor Showcase

The Vendor Showcase is open early for you to visit with all our valued partners and learn how they can enhance your business.

9:30 am to 5:00 pm

Indigo Foyer (Floor 2)

Vendor Showcase

9:30 am to 10:30 am

Aqua Salon ABCDEF (Floor 3)

How to Win in the New Era of Real Estate

Our industry has endured unprecedented and in some cases, unnecessary change over the past 12 months. While that change is inevitable and outside of our control, our ability to pivot and adjust to the change is within our control. Come learn from leading speaker and coach, Jared James, on what practical changes will be required moving forward to win for yourself, your consumers and those that rely on you. Come ready to laugh, be motivated and take lots of notes!
AGENT
Jared James

9:30 am to 10:30 am

Indigo A/E (Floor 2)

Leadership vs Management - Do I Have the Right Balance to Succeed in Today’s Market?

As Dan always says, “Our habits are stronger than our knowledge.” In this interactive session Dan will demonstrate how the prior market might be your "Achilles heel" for success in 2025. Understanding the right balance and how Habits interfere with execution could be the difference in your team’s success and profitability.
LEADERSHIP
Dan Elzer

11:00 am to 12:00 pm

Aqua Salon ABCDEF (Floor 3)

How to Create Your Own Success in 2025

Do you know which business model succeeds in today’s market? Knowing where to put your time and energy is essential in 2025. Many agents will be busy this year but only the ones that are focused on the right areas will be productive and highly successful. Join Dan for this no-nonsense session that will leave you more excited than ever about what’s next for the real estate industry and your career.
AGENT
Dan Elzer

11:00 am to 12:00 pm

Indigo A/E (Floor 2)

How to be a Leader Others Want to Follow

Leadership isn't defined by the title others give you. It's defined by whether or not you look around and see others voluntarily following you. In this session, come learn from leading speaker and coach, Jared James as he talks about what it takes to be the leader your people need in challenging times. Come ready to laugh, think and take lots of notes!
LEADERSHIP
Jared James

12:00 pm to 1:30 pm

Bayfront Park

Lunch & Vendor Showcase Visit

1:30 pm to 2:30 pm

Indigo A (Floor 2)

Supporting Your Business Goals with MoxiEngage® Action Lab

Bring your laptop and your questions to this hands-on demonstration of the MoxiEngage® tool. In just one hour, you can discover how to easily track your business goals, build stronger relationships, and monitor your database helping you move up in your business! For the best experience, please sign in to MoxiEngage and sync your email prior to attending the session.
AGENT
Nicole Savva

1:30 pm to 2:30 pm

Aqua Salon ABC (Floor 3)

The Future of Real Estate: AI for Agents and Brokers

Explore the impact of AI on the real estate industry and discover the latest technologies and tools affecting agents and brokers. Join us for a hands-on experience to help discover new marketing strategies, streamline back-office operations, enhance decision-making, and build stronger client relationships.
AGENT
LEADERSHIP
Matt Walter

1:30 pm to 2:30 pm

Aqua Salon DEF (Floor 3)

Leveraging Personality Types to Recruit and Retain

Did you know that if you are only recruiting agents with your own personality style, you're leaving out 75% of the agent population? Join this workshop to discover the four personality types and how to leverage these types to retain and recruit agents at a much higher level.
LEADERSHIP
Lindsey Wardle

1:30 pm to 2:30 pm

Indigo E (Floor 2)

Oh, the Conversations We Will Have

Join the ERA® brand and ABR Hall of Famer Todd Beckstrom in this interactive session that can propel your buyer business to new heights! You will learn how to show your worth through a dynamic value proposition and how to do an amazing buyer's consultation that can help get you hired every time. You will also role play some of Todd's favorite buyer scripts and how you can easily overcome today's most common buyer objections.
AGENT
Todd Beckstrom

2:00 pm to 2:45 pm

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Invite Only Session - Jared James

Jared James

3:00 pm to 4:00 pm

Indigo A (Floor 2)

REAL GRADER: Unleash the Power of Google and Social Media to Dominate in 2025

Are you ready to elevate your brand? Join this interactive session to discover how you can digitize your brand and enhance your local market presence in 2025. Did you know 93% of agents and brokers aren't optimized online, leading to lost opportunities? Don't be one of them!
We'll reveal the biggest digital mistakes and how to avoid them. You'll learn how you can use Google Marketing, Business Pages, and Reviews to build a strong online reputation, analyze a top producer's online presence, discover essential social media platforms for real estate, and create impactful content for Google, Facebook, Instagram, LinkedIn, and YouTube. This isn't just another class—it's a game-changer for real estate professionals who want to be seen, trusted, and chosen. Don't miss out. It all starts with Google.
Alex Montalenti

3:00 pm to 4:00 pm

Indigo E (Floor 2)

Mastering Pop Bys Pop Ins and Client Events

In this session, you’ll learn how to create thoughtful pop by gifts with messages that can leave a lasting impression. We will also talk about when to deliver them, how to personalize them, and how to turn these small gestures into referrals and happy clients. I’ll share how we do pop ins with neighbors and other potential prospects that are not current clients. From providing coffee and donuts for teacher lounges in our schools, providing basket of treats for our hairdresser offices and partnering with our power partners to help sponsor these opportunities for us to capture potential clients. By the end of the session, you will get my yearly pop by calendar, pop-in calendar, a guide to our quarterly client events, and our step-by-step plan (SOP) for hosting an amazing client appreciation party.
AGENT
Kat Kosmala

3:00 pm to 4:00 pm

Aqua Salon DEF (Floor 3)

Why Aren’t You On Camera?

Video can be the perfect way to tell your story as a real estate professional. Learn how easy it can be to create and maintain a great video presence on platforms like YouTube, Instagram, and Facebook to show off your work, tell engaging stories, share tips, and engage with prospective customers in real time. Explore how you can leverage AI to improve content creation and shorten the creation cycle. Plus, see practical, real world examples of how your peers got started, and most importantly how they got over being on camera and started having fun with it.
Featuring Marketing Excellence Award Finalists
· Brian Piercy- ERA Modo
· Marsha Babe- ERA American
· Kaylee Sullivan- American Real Estate, ERA Powered
AGENT
Christopher Brown

3:00 pm to 4:00 pm

Indigo 202 (Floor 2)

Rev-Up Servicing the Seller: 5 Tips for Showstopping Open Houses

Rev-Up your open house game with five professional strategies to help maximize impact and engagement. From building buzz by connecting with neighbors and crafting eye-catching signage to creating interactive displays and showcasing your open house approach to potential sellers, this session is packed with actionable insights. Combine these tips with exclusive ERA® brand tools and products for a dynamic, results-driven experience that can take your open houses to the next level!
AGENT
Yvette Newsome Nicole Savva

3:00 pm to 4:00 pm

Aqua Salon ABC (Floor 3)

M&A Bootcamp

Are M&As part of your growth strategy? Explore the best practices for conducting an M&A from valuation to closing the deal and get the inside scoop on the critical roles and responsibilities that can contribute to a successful M&A. Take a deep dive into how deals are structured and discover best practices for handling risk to help create a win-win situation for both the buyer and seller.
LEADERSHIP
Frank Malpica James Corcoran

7:00 pm to 9:00 pm

Promenade Plaza & The Pointe

Fuel Party

8:00 am to 11:59 pm

At Your Leisure

All Day Departures